Peterborough Arena was the exciting new name given to this amazing venue in March 2012 – and we are hugely proud to share it with you.
The successful rebranding exercise and fresh launch was designed to springboard us into the next decade and beyond, as we continue to attract returning and brand new public shows, trade shows and events to the venue.
Already the location of choice for many of the major indoor and outdoor events and shows, our aim is to continue growing as the region’s premier multi-purpose events venue for many diverse events, and a key location on the UK entertainment map.
Live music concerts, exhilarating ice shows, nationally acclaimed antique festivals, faith and family events are all part of our event make up.
Peterborough Arena is situated at the East of England Showground – a site that has a rich history of staging agricultural and county shows since moving here in 1971. The Showground is owned by the East of England Agricultural Society, which is a charity supporting farming – locally and nationally.
A new addition to our agricultural event portfolio in 2014 was the specialist LAMMA Show – leading to an additional 40,000 visitors through the gates.
All profits made at the venue are donated back to the Society and used to support agriculture, farming and rural life in general.
For more details on the history of the Society, its educational and promotional work for the countryside, and for more information on its forthcoming events, please click here.